Recurring Income – Internet Marketing with Paul Dunstan

Recurring Income

This is like the Holy Grail

Thankfully, unlike the holy grail – it is easier to find!

All you need to do is create a product, or offer, which provides something people will want to keep coming back to and for which you can charge over and over again as long as they keep their access. There are several options:

1. A Membership Site
2. A Monthly Service
3. A Product which provides a service

I will go through these one at a time, as although the end result is the same – they are slightly different in approach.

A Membership Site

If you create a membership site, rather than a simple giveaway ebook, you can protect it via a password which your members need to enter to gain access. You can charge them monthly for this access and as long as they continue to pay they can keep their access.

There are a few things you need to do to make this work.

Firstly, membership sites need to have more about them than a simple digital download product. People expect more and you should give them more. You should also aim to over-deliver, so that they feel they are getting more value even than they hoped for. Your aim is to give them so much that they won’t be able to get through it all quickly. This way, they will need to keep their access open.

Secondly, you should continue to update it, so that the content stays fresh. If you do not, your members will cancel.

The first of these is straight forward. The second can be too. You will need to invest time in creating all the information they are going to access. You will then need to invest in a membership site platform which can lock the content for you, and can deny access to those members which cancel. The best of these, as it was designed by marketers, is Digital Access Pass. I use this for my own membership sites. The best thing is that you can load all the content into it and then have it drip feed it to your customers each month. They get new content depending on how long they have been a member. This keeps the content fresh, but you have only had to create it once. recurring income

On average, customers stay in your membership site for 2 months. That does not seem great – but it is better than a one off payment from a single offer. In addition, this is the average. Some customers stay for considerably longer and over time, you will build up these customers who pay over and over again. I have one customer, for example, who has been in one of my membership sites now for over a year. Not bad for doing the work once!

Obviously, this kind of thing takes longer to put together than a simply one-off product. It is, however, well-worth it.

A Monthly Service

If you provide a service, such as selling traffic, or selling back-links, or producing content – you will easily create a number of customers who will become repeat buyers. Obviously, your service has to be quality otherwise you won’t get any customers. It also has to be something that people want.

oursourceNow, the issue with this is that you may end up with a normal job! You could spend all your time online just fulfilling orders for customers. But there is a trick to this.

With a number of services you can provide, there are customers who simply do not have access to the service you can provide. Even better – they do not know that you can outsource it to somebody else. What you need to do is to find a service that you can get somebody on Fiverr or Elance to do cheaply, and then sell it for more via your own website. This is a simple business model where you are the middle man. It is really effective and is often the first way people actually begin to make money online!

Of course, you have to find a way to get customers – but if you find a service that people will need, you will be able to find out where the customers hang out!

A Product Which Provides A Service

The combination of these two is to have a product which automatically provides a service. Examples are automatic backlink builders, or content producers. If you can create such a piece of software, you can charge people monthly access to these products and if they are effective, they will stay subscribed in order to get what the product provides. Here, you are not needing to be the middle man – because the product does the delivery. Even better – the product can work 24/7 and you do not need to get involved again.

Obviously, recurring income is great. Once you have these people on your list, you know they are buyers and you know they are regular buyers. In addition, your income becomes more predictable.

This is a real winer!

If you want more information on creating membership sites, which is my favourite method – Take a look at this guide I created.

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