People have known for thousands of years that what we think influences how we behave. However - not many people really understand exactly how powerful this influence can be and certainly they don't know how to use the power of their own minds to help them in their business ventures.
Let me explain how you can boost your business by using cognitive psychology in your marketing.
The basis of cognitive psychology can be summarised as follows:
- We have an EXPERIENCE.
- We THINK about that experience and this colours the experience either positive or negative.
- We form a BELIEF about that kind of experience based on those thoughts.
- Our BEHAVIOUR (and all future behaviour) is influenced by our belief.
The crucial step here is the THOUGHTS we have.
So, the question is - how can we make sure that the thoughts we have are beneficial to our success in life? Well thankfully, you can do this once you understand something important.
"You are what you are because of what goes into your mind."
If you surround yourself with negative emotions and negative input, then you will ultimately sabotage your future. You absolutely NEED to make sure that you only engage in positive input if you want to get positive outputs.
- Switch off the television news - it is full of depressing, fear-making, negativity.
- Select your friends carefully - Are they engines, or anchors?
- Challenge what you tell yourself - frame everything as a positive challenge.
Does this mean you can do ANYTHING just by being positive?
No. Not anything.
If you are 6 ft 8, you will not make a very good jockey no matter how positive you are!
But - with very few exceptions, you will be able to achieve whatever you want, as long as you have the right mindset. Start by surrounding yourself with positive energetic people. Make sure that you read the right books. Make sure that you listen to the right audios.
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